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New DVD format holds
up to four hours of video or 8.5GB of data files on a single sideSingapore (August 4, 2004) - Imation Corp. (NYSE:
IMN), a worldwide leader in removable data storage media, today introduced
its new double layer DVD+R media – the industry’s next advancement
in DVD technology to meet the increasing storage requirements of consumers
for high-capacity applications, such as digital video. The new disc
nearly doubles the storage capacity of a DVD recordable disc from 4.7GB
to 8.5GB on a single side, without having to turn the disc over during
recording.
“Double layer DVDs meet the demand for high capacity media needs
of consumer applications such as digital video recording or editing.
Double layer Imation DVD+R DL media will enable users to record nearly
double the data on one disc,” said Nancy Tan, Managing Director,
South Asia Region, Imation Singapore Pte Ltd. “By expanding our
line of optical media with double layer DVD discs, we are able to provide
users with the most advanced storage solutions they need to better manage
and store their digital information, while maintaining the highest degree
of reliability and protection for that content.”
Imation DVD+R DL media can store up to 8.5GB of data, which equates
to four hours of DVD-quality video or 16 hours of VHS-quality video,
and are ideal for storing important personal and business videos–
from home movies and sporting events to company conference recordings
and customer profiles. The discs are also useful for creating digital
photo archives and backups of important files and applications on computer
hard drives.
Imation DVD+R DL media maintains playback compatibility with existing
DVD video players and DVD-ROM drives, but requires a dual-layer burner
to record. The new media achieves a higher capacity by using a dual-layer
DVD+R system with two thin embedded organic dye films for data storage,
which are separated by a semi-reflective layer and a spacer layer.
Imation DVD+R DL media will be available through Authorized Imation
Distributors, Resellers and retailers in Q4 2004. Imation will offer
its double layer DVDs in single jewel cases, multi-pack jewel cases
and movie video boxes. For more information on Imation’s DVD DL
media or its full portfolio of removable data storage media products,
visit www.imation-southasia.com.
About Imation
Imation Corp is a leading developer, manufacturer and supplier of magnetic
and optical removable data storage media. With one of the broadest product
lines in the industry – spanning from a few megabytes to hundreds
of gigabytes of capacity in each piece of media, Imation serves customers
in more than 100 countries, in both business and consumer markets. Revenues
in 2003 were $1.16 billion. Currently, 60 percent of total sales are
from outside the U.S. With more than 300 scientists and over 330 U.S.
patents, Imation continues to pioneer today's proven magnetic and optical
media technologies. Imation employs approximately 2,800 people worldwide.
Additional information about Imation is available on the company’s
website at www.imation-southasia.com.
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