Imation Launched New "Monster' Series Thematic Blank CD-R Designed By Renowned Norwegian Artist Øinstein

Win Educational Trip to Faber Castell Factory in Drawing Contest & Lucky Draw

Singapore (March 1, 2007) - Imation Singapore Pte Ltd – head office of the South Asia Region and a subsidiary of Imation Corp. (NYSE: IMN) - a worldwide leader in removable data storage media, launched “Monster” series Thematic blank CD-R designed by renowned Norwegian artist Øistein Kristiansen.

Imation delivers both form and function with these new thematic blank CD; “Grade A” quality CD-R, that can store up to 700MB or 80 minutes of data, in unique and attractive designs.  The Monster Series features 4 lovable creatures in four different moods – Fiery Rage, Sleepy Blue, Jovial Pink and Thirsty Sunny.   

"Imation’s Thematic CD has been very well received since it was first available in 2004.  We’re pleased to have Øistein designed this new “Monster” series. Øistein is a talented and popular artist who has won many fans over with artwork,” said Nancy Tan, managing director, Imation South Asia Region. “We believe the “Monster” series of Thematic CD-R by Øistein will be a monstrous hit!”

“This is the first time that I’ve designed a CD; it is certainly an interesting and unique medium to work on. When I first saw the produced CD-R, I was in awe! The media showed off the design brilliantly. It seemed as if the monsters have come alive!” said Øistein Kristiansen.

The Imation “Monster” series of Thematic CD-R is now available at all leading retailers and Popular Book Store at S$18.90 (50pc pack).  Stand to win the top prize of a 3D2N family package for 3 to Faber Castell Factory in Malaysia with every purchase of Imation “Monster” series Thematic CD-R.  (see details below under “Popular In-Store Promotion”)

Popular  In-Store Promotion
With every purchase of Imation “Monster” series Thematic CD-R,

1. Drawing Contest: Simply draw a monster that represents the artist and his/her mood with a short description.  One top prize and Five consolation prizes to be won.  No purchase is required. However if entry is submitted with Faber-Castell receipt, contestants stand to win bonus hamper.
2. Free woven carrier bag

With every S$20 purchase of any Imation products,

1. Lucky draw with Five top prizes to be won

Prizes for Drawing Contest & Lucky Draw:
Top Prize: 3D2N family package for 3 to Faber Castell Factory in Malaysia
Experience ballpoint pens and erasers in the making and see the world’s biggest pencil. Faber Castell grew from their small factory in Germany to become one of the biggest art companies in the world. Each year they make 1.8 billion pencils and tons of pens, crayons and other art materials.

Consolation Prize: Product Hampers

About Imation Thematic Disc
Imation delivers both form and function with these new thematic blank discs; “Grade A” quality media in unique and attractive designs.  The CD-R can store up to 700MB or 80 minutes of data and the DVD (+R and –R) 4.7GB. New designs are introduced quarterly.  Visit www.imation-southasia.com/thematic for a full range of the Thematic Gallery.

About Øistein Kristiansen
Øistein Kristiansen is a Norwegian cartoonist, caricaturist, painter and multi-talented designer. As a young professional, Øistein delivered comic strips to Mad magazine and many other customers. He moved to Singapore in 1991 and dedicated his life to inspire other people to draw and imagine. Today Øistein inspires millions of people with his TV shows, books and videos. For more information, please visit http://www.oistein-kristiansen.com. 

About Imation Corp
Imation Corp is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marks its tenth anniversary as an independent company. In addition to the Imation brand, Imation Corp's global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?(TM)". Additional information about Imation is available at http://www.imation-southasia.com.

Imation and the Imation are trademarks of Imation Corp. All other trademarks are property of their respective owners.

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