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Imation Ships New Internal DVD Burner

Supports “DVD+RW” and “DVD-RW” Formats

Singapore (December 30, 2003) - Imation Singapore Pte Ltd – head office of the South Asia Region, and a subsidiary of Imation Corp. (NYSE: IMN) - a worldwide leader in removable data storage media, today announced the availability of its new Internal DVD Burner.

Imation new DVD burner is a single drive that works on the two most popular DVD formats in the market - “DVD+R/RW” and “DVD-R/RW” formats, and supports various CD formats. At 8x speed – the fastest in the market today -, the Imation Internal DVD Burner is the drive that enables users to create their own digital masterpieces from custom music, audio to multimedia CDs, back up and retrieve system files and save presentations to DVDs.

With built in features such as anti-vibration, SMART-X and SMART-BURN, users can be assured of smooth driving with the Imation Internal DVD Burner. The VAS Vibration Reduction system provides for extra reliable DVD signals retrieval by controlling the mechanical vibration. The SMART-X (Smart Monitoring & Adapting Recording Technology for data eXtraction) function smartly adjusts data extraction to a fastest allowable speed according to both data request rate from system and disk quality. The SMART-BURN (Smart Monitoring & Adapting Recording Technology for data Recording) function avoids buffer underrun as well as achieve the best writing quality by smartly adjusting the writing strategy. Last but not least, the effective heat dissipating design of the drive resulted in no fan needed for cooling the drive.

“Every Imation product is backed by our experience, expertise and commitment to provide quality products and services to our users. Imation is pleased to introduce yet another quality product - the internal DVD burner - to help our users reliably create, preserve, protect and retrieve their valuable data” said Nancy Tan, Managing Director, Imation South Asia Region.

Imation Internal DVD Burner will be available from January 2004 through qualified distributors and resellers for S$299 (estimated retail price, inclusive of Singapore’s Goods & Services Tax). Each DVD Burner Kit comes complete with SonicMyDVD CD, PowerDVD-XP CD, quick startup, operating manual and a one-year warranty. Users can register their warranty via the form enclosed in the kit or online at www.imation-southasia.com. For more information, visit www.imation-southasia.com

Fifty Years of Manufacturing Excellence
From its origins as 3M's Data Storage Division to today, Imation has been a worldwide leader in removable data storage for more than 50 years, since the introduction of the first removable data storage media in 1953. Since Imation’s start in 1996, the company has invested more than $500 million in research and development and capital in its data storage removable media business to strengthen its core manufacturing and technology capabilities in optical and magnetic media. These investments, combined with Imation’s strong partner relationships, keep Imation at the forefront of developing higher capacity and higher performance storage media.

About Imation
Imation Corp. is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. With one of the broadest product lines in the industry—spanning from a few megabytes to hundreds of gigabytes of capacity in each piece of media, Imation serves customers in more than 60 countries, in both business and consumer markets. From large data centers to distributed networks, Imation's tape cartridges are used in data processing, security, business continuity, backup and archiving applications. Customer needs for reliability, convenience and portability to store and manage business data, photos, video, images and music on professional and home desktops and increasingly in consumer electronics devices drive demand for Imation's optical and diskette products. With more than 300 technology scientists and more than 300 data storage patents in the U.S. alone, Imation continues to pioneer today's proven magnetic and optical media technologies.
As of September 2003, Imation employed approximately 2,800 people worldwide. Revenues from outside the U.S. contribute approximately 53 percent of total sales. Additional information about Imation is available on the company's website at www.imation-southasia.com.




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