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Memorex Launches New Line of Portable USB Hard Drives with Exchangeable Faceplates

Ultra TravelDrive™ portable hard drive delivers up to 160GB of storage in small yet rugged design with nature-inspired color options.

Singapore (August 24, 2007) - Adding to its award-winning family of portable storage devices, Memorex, a portfolio brand of Imation Corp (NYSE: IMN), introduces its ruggedly designed Ultra TravelDrive™ line of USB hard drives. The compact, high-capacity Ultra TravelDrive, based on 2.5-inch hard drive technology, delivers up to 160GB of capacity for consumers’ computer storage and backup needs. Featuring a rubberized grip area, the Ultra TravelDrive can be personalized with interchangeable, nature-inspired color faceplates, a unique twist for portable hard drives.

The Ultra TravelDrive is available in 120GB and 160GB capacities - offering consumers significant storage and back-up capacity for data, photos, music and video, all in a device that fits easily into the palm of a hand and weighs approximately half a pound. The USB interface ensures that the Ultra TravelDrive is compatible with virtually any desktop or laptop, whether Mac or PC. A USB connection also is the only power source required for the Ultra TravelDrive, with no additional power supply needed.

“Once again, Memorex delivers a cutting-edge portable storage device from a name brand that consumers trust,” said Nancy Tan, managing director, south asia region. “The Ultra TravelDrive provides high-capacity, compact mobile storage that makes it easy to save and share important files in style - and on the go.”

The ergonomic design of the Ultra TravelDrive is easy to carry, and the double-injected black rubberized grip area helps ensure that the drive does not slip out of your hand and will not slide out of a travel bag. Although the drive is offered in a sleek charcoal metallic finish, each Ultra TravelDrive ships with two interchangeable face plates that let you customize your drive for style, or color-code multiple back-up devices. The drives ship with Ocean Blue and Onyx Black faceplates (120GB) and Sagebrush Green and Arctic White glossy faceplates (160GB).

A cool blue LED light illuminates when the Ultra TravelDrive is plugged into any computer’s USB port and flashes during data transfer, so you always know when the drive is in use. In addition, a tiny LED light indicates whether the drive is transferring data at USB 1.1 or USB 2.0 speeds, since older USB 1.1 ports are not always immediately identifiable. The drive also includes backup and synchronization software, and a USB cable. All drives come with a 3-year warranty and are available in capacities of 120GB and 160GB at major consumer electronics retailers.

Is it live or is it Memorex?®
Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S.market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please visit the Memorex Web site at www.memorex.com.

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Memorex, the Memorex logo, and “Is it live or is it Memorex?” are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

Please note: 1 megabyte equals 1 million bytes; 1 gigabyte equals 1 billion bytes. Actual capacity may vary.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.




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