Imation Corp's Newly Acquired Brand "Memorex" Makes Entrance at Singapore IT Show 2007

Memorex, a portfolio brand and division of Imation Corp is the U.S. market-share leader
in optical media and media accessories at retail

SINGAPORE (March 1, 2007) - Imation Corp’s (NYSE:IMN; a worldwide leader in removable data storage media) newly acquired brand “Memorex” is making an entrance in Singapore IT show 2007. Memorex and Imation are both U.S-based companies and storage leaders in their respective areas. Memorex, a portfolio brand and division of Imation Corp, is the U.S. premier brand and market-share leader in optical media and media accessories at retail; while Imation is the strong data storage technology company.

“This acquisition is a major strategic milestone for Imation, as we implement our profitable growth strategy,” said Nancy Tan, managing director, Imation South Asia Region. “We are adding a powerful consumer brand and the U.S. market share leader in recordable CDs and DVDs. With Imation’s deep technology expertise, strong business-to-business brand, global footprint, broad product portfolio and industry experience, we are creating a new global powerhouse in the data storage industry.”

The Memorex portfolio contains a comprehensive line of storage products spread across four product categories: “CD & DVD media”, “USB flash drives & cards”, “Optical, magnetic and mini hard drives” and “Accessories”.

Memorex products will be added to the existing Imation portfolio and Imation will take both brands to market. Memorex CD and DVD media will be available at leading IT and stationery shops in such as Popular Bookstores,  Challenger, Harvey Norman, Carrefour, Giant, Best Denki etc.

Memorex media will also be sold at booths 6301, 6101 & 6131 in Singapore’s IT show (8 – 11 March 2007) at Suntec City Exhibition Centre. Besides special price, shoppers enjoy free 4pc GP AA Ultra Alkaline Battery (worth $4.50) with every purchase of Memorex DVD±R media spindle (25pc, 50pc & 100pc spindles). In addition, with any purchase of Memorex product during the show, shoppers stand to win great prizes including the grand prize of a LG 19” LCD monitor and movie passes.

About Imation Corp
Imation Corp is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its tenth anniversary as an independent company. In addition to the Imation brand, Imation Corp's global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?(TM)" Additional information about Imation is available at http://www.imation-southasia.com .

Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please visit the Memorex Web site at www.memorex.com.

Imation, the Imation logo, Memorex, the Memorex logo, and 'Is it live or is it Memorex?' are trademarks of Imation Corp and its subsidiaries.
All other trademarks are property of their respective owners.

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