Imation - New Year, New Look, New Gadgets

Singapore (January 25, 2006) - Imation Singapore Pte Ltd – head office of the South Asia Region, and a subsidiary of Imation Corp. (NYSE: IMN) - a worldwide leader in removable data storage media, kicked off 2006 with a new packaging look for its optical products, and a load of new gadgets for both consumers and mobile professionals.

"Everyday, users have to manage a lot of data, which cannot be easily replaced once lost. With this in mind, Imation continues to develop innovative products to help users better manage their information securely. From unique design and colorful packaging, to higher capacity and sophisticated security features such as encryption for maximum reliability and file security, our customers can benefit from the convenience and performance of these new Imation products," said Nancy Tan, Managing Director, Imation South Asia Region.

New Packaging for Optical Media, Burners and Flash Devices
Imation has created a look to help you quickly differentiate among an often-confusing array of digital media types, brands and applications. Gone is the traditional grey and red packaging. In its place are colorful packaging in a variety of colors and lifestyle images to represent the formats and types. Our new packaging and look provide "at a glance" answers so you can easily seek out Imation, and select the right media, drives and storage products to protect your precious memories and important data.

New Gadgets
1) What's Black and Blue and Worn All Over? The New Imation Flash Wristband

Forget wearing your heart on your sleeve and carry your memories on your wrist with the new Flash Wristband from Imation. The uniquely designed Imation Flash Wristband provides an easy way to transport your precious digital files, such as photos, music or videos, securely around your wrist or attached to a backpack. Providing the ultimate in portability and durability, the Imation Flash Wristband consists of a rubber molding shell and friction fit locking band, assuring you that the drive, and your valuable files, such as homework and e-mails, are protected from accidental damage.

The Imation Flash Wristband holds up to 256 MB of data and can be used on any computer. To use, simply "unplug" the wristband and plug the drive into the computer's USB port. Then, "drag and drop" digital files from the computer's desktop to the wristband or vice versa, in a matter of seconds.

Available now, the Imation Flash Wristband will be available in "one size fits all" blue and black colors at authorized resellers for a manufacturer's suggested retail price (MSRP) of US$34.99 (256MB).

2) Imation 4GB Micro Hard Drive: Still Micro on the Outside, More Giga on the Inside

Recognized as CES Innovations Design and Engineering Awards Honoree

Conveniently carry and share even more high-capacity presentations, graphics, photos, music or e- mails with the award-winning Imation Micro Hard Drive. The new 4 gigabyte (GB) drive is now available through Imation authorized distributors and retailers worldwide.

With a unique and stylish padlock design, the durable Imation Micro Hard Drive features a flexible USB connector that locks directly into the drive and can be easily used to clip the storage device to a belt loop, keychain or briefcase. The Imation Micro Hard Drive also encompasses the 2005 Guinness World Records(TM) book smallest hard disk drive, a Toshiba invention measuring less than one inch in diameter -- smaller than the size of a quarter -- but powerful enough to quickly and easily store 4GB of information.

This innovative design was recently recognized as a 2006 Innovations Design and Engineering Awards honoree. The annual competition honors outstanding consumer electronic design and engineering in 30 different categories and acknowledged the Imation Micro Hard Drive in the "Computer Components" category. Imation was the first in the industry to design a device using the Toshiba 0.85-inch hard disk drive, recognizing the need for ultra portable storage. By utilizing Toshiba's hard disk drive technology and responding to customer feedback, Imation has created an improved micro storage device that promises today's mobile professionals a small yet powerful storage device.

Since the Imation Micro Hard Drive is compatible with PC, Mac and Linux operating systems, file sharing is a breeze. And the Imation Micro Hard Drive securely locks all files with 128-bit encryption, providing maximum file security and preventing unauthorized access. Imation Security Manager file synchronization software for Windows and Mac creates a backup copy of data and automatically synchronizes the copies to provide easier access to previous versions. A software upgrade featuring enhancements such as a streamlined user interface, which makes protecting and restoring files even easier, and modifications to make the device compatible with Mac OS X Tiger software will be available for both the 2GB and 4GB drives in early 2006.

The Imation 4GB Micro Hard Drive is now available for a manufacturer's suggested retail price (MSRP) of US$189.

3) DVD±R Double Layer burners - Internal & External versions

For anyone with the intention of purchasing a drive to personalize audio CD compilations, for home movies, or to simply back up files, the key product consideration points are speed, compatibility (i.e. the formats supported) and features.

Imation's new DVD?R Double Layer burners delivers on all the above and more.

Speed & Compatibility: Supports the full range of CD and DVD media including DVD-R Double Layer. Burns at the fastest media speed available today, it records a DVD+R and/or DVD-R disc at 16x.

Transfer Rate:	CD/DVD Mode
Write DVD±R:	16x
DVD+R DL:	8x
DVD-R DL:	4x
CD-R:	48x
ReWrite DVD+RW:	8x
DVD-RW:	6x
CD-RW:	24x
Read DVD±R:	16x
DVD±R DL:	8x
DVD±RWL:	12x
DVD-ROM:	16x
CD-R:	48x

Features: For better performance, reliability and speed of disc burning, Imation burners come equipped with special features such as:
- SMART-BURN(TM): Avoid buffer under run error, automatically adjust writing strategy and running OPC to provide the best burning quality
- SMART-X(TM): Adjusts CD-DA / VCD / DVD data extraction to a fastest allowable speed according to both data request rate from host and disk quality
- VAS (Vibration Absorber System): Reduce vibration and noise during recording and reading
Imation's user-friendly drives are available in internal (black or white bezel) and external model (black only). Each burner kit comes with an Imation drive, software and instruction manuals, and backed with 1-year warranty, and available through qualified distributors and resellers. Manufacturer suggested retail price for the DVD?R Double Layer US$59 (internal) and US$96 (external).

4) "Pre-Printed Design Themed" CD Media
Continuing the popularity of CD in pre-printed design themes, Imation introduced four new "Thematic" series - Green & Scale, i-Toon, Marine & Tattoo to cater to various audience.

Marine: Sun, Sand and Sea lovers will be delighted with the Marine series with its colorful crab, seahorse and whale designs.

i-Toons: Teenage girls will adore these CD designs in sweet pastel colors depicting cutesy cartoon characters such as the marching musical mice trio, honey bear and bee, kitty playing with a yarn, mice and chess, and lady bird under an umbrella, taking shelter from the rain.

Green & Scale: Catered for the artistically-inclined audience. Set against the stark black base, the green and scaley animal designs (frogs, snake and turtle) are aesthetically striking.

Tattoo: Transforming tattoos from the body to CD. The series of three graffiti patterns will appeal to the avant garde individuals.

Thematic media, used together with the burners, provides an almost lifetime means to store your valuable information, be it photo, data, music or video.

For more information on Imation and its range of products, please visit www.imation-southasia.com. Product availability differs from region.

About Imation
Imation Corp is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. Additional information about Imation is available on the company’s website at www.imation-southasia.com.

Imation and the Imation are trademarks of Imation Corp. All other trademarks are property of their respective owners.
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