New Imation CD-R Combines Design with Reliability

Singapore (March 4, 2004) - Imation Singapore, the head office of Imation South Asia and subsidiary of Imation Corp (NYSE: IMN), today announced a new series of pre-designed thematic CD-R in Singapore. Imation, the worldwide leader in removable data storage media and world number 1 leader in CD-R market share (Santa Clara Consulting Group 2003), has introduced 16 colorful, creative and varied designs under 3 different themes; Animals, Dolls and Beautiful Scenes, to suit users of all ages.

Imation delivers both form and function with these new thematic CD; “Grade A” quality CD-R, that can store up to 700MB or 80 minutes of data, in unique and attractive designs.

“Data is priceless, but with the wide spectrum of CD available in the market, quality can be inconsistent. Imation is known for its reliability and now, beyond the reliability, users can own a CD with a personal touch – a design which they can identify with and call their own,” said Nancy Tan, Managing Director, Imation South Asia.

“Being the leader in data storage, Imation thrives to deliver quality products to meet the storage needs of our users. With this new series of thematic CD-R and more designs coming up in the months to come, safeguarding your data has just become a lot more fun,” she added.

For animal lovers, the “animal series” offers 6 different creatures; a monkey, a baby elephant, a penguin, a mouse, a dog and a snake, all set in bright and cheerful colors.

The “doll series” tells a family story, comprising of characters from a family of dolls; each CD depicts a joyful family moment, and presents one key character of baby, sister, daddy, mummy, grandpa or grandma doll.

Snowy mountains, wooden pier on a lake, trees in winter settings, yachts resting at a waterfront, these are some of the outdoor nature scenes on the CD of the “beautiful scenes series”, appealing to travel and nature lovers.

The thematic CD-R from Imation are available now in all major IT and stationery stores, while stocks last. Suggested retail price (SRP) is $15.90 (25-piece spindle) and $22.90 (50-piece bulk).

Online Survey
General public can view the new designs in the web site www.imation-southasia.com/thematic, and stand a chance to win attractive prizes when they vote for their favorite design. No purchase is required, just log on to the web site, and select a favorite design from the existing 16 designs available. 50 prizes worth over $1,000 are to be given away to winners in a lucky draw. Survey ends April 30, 2004.

IT Show
The Thematic CDs will be on sale at IT Show 2004, from 11 to 14 March 2004, in Singapore International Convention & Exhibition Centre (Suntec City), Exhibition Halls 401 – 404, Level 4, from participating retailers. With every purchase of a 25-piece spindle or a 50-piece bulk, customers will get a 48x Digital Audio Music CD-R for free. Customers who buy any of these drives - 8x Internal DVD Burner (SRP$259), 24x24x24x8 CD-RW Slim Combo Drive (SRP$239) and 52x32x52 External CD-RW (USB 2.0) (SRP S$149), they will get a 25-piece spindle thematic CD-R free-of-charge.

More than Fifty Years of Manufacturing Excellence
From its origins as 3M's Data Storage Division to today, Imation has been a worldwide leader in removable data storage for more than 50 years, since the introduction of the first removable data storage media in 1953. Since Imation’s start in 1996, the company has invested more than $500 million in research and development and capital in its data storage removable media business to strengthen its core manufacturing and technology capabilities in optical and magnetic media. These investments, combined with Imation’s strong partner relationships, keep Imation at the forefront of developing higher capacity and higher performance storage media.

About Imation
Imation Corp. is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. With one of the broadest product lines in the industry—spanning from a few megabytes to hundreds of gigabytes of capacity in each piece of media, Imation serves customers in more than 60 countries, in both business and consumer markets. From large data centers to distributed networks, Imation's tape cartridges are used in data processing, security, business continuity, backup and archiving applications. Customer needs for reliability, convenience and portability to store and manage business data, photos, video, images and music on professional and home desktops and increasingly in consumer electronics devices drive demand for Imation's optical and diskette products. With more than 300 technology scientists and more than 300 data storage patents in the U.S. alone, Imation continues to pioneer today's proven magnetic and optical media technologies.

As of December 2003, Imation employed approximately 2,800 people worldwide. Revenues from outside the U.S. contribute approximately 54 percent of total sales. Additional information about Imation is available on the company's website at www.imation-southasia.com.